Updated 10:13 PM EDT, Wed, Apr 17, 2024

Target Wants to Become Your Go-To Beauty Store

  • +
  • -
  • Sign up to receive the lastest news from LATINONE

Move over Sephora. Target is encroaching on your territory by trying to become consumers' one-stop for all beauty needs.

The brand previously announced that 750 stores would be getting premium skincare products, such as the exclusively-offered Amore Pacific's Laneige line in the United States. These changes will reportedly take place during March, and even more high-end brands will be offered soon, including Vichy, La-Roche Posay and Borghese Age Defying Cellulare Complex, according to Fashionista.

Target changed the layout of its beauty department in 2001, but the store is not yet a big player in the beauty industry.

"Part of the reason we decided to introduce a premium skincare assortment is that we know we have guests that are shopping for toilet paper and groceries [at Target] but are leaving to purchase their beauty products or skincare," said Evan Miller, a spokesman for the store.

Finding foreign brands in the United States is not always easy, leaving consumers to search online, so Target wants to fill that need and make it easier for consumers.

"We spend a lot of time traveling the world determining what trends are popping up in other markets and other countries, and seeing how and if they would be a fit in the U.S. for our guests," Miller said.

Drugstore chain Duane Reade has also started offering French pharmacy products, but the stores are not located everywhere in the United States. Target is trying to offer people products they can't get anywhere else. Target has exclusive contracts with MD Complete and 29 Lydia Mondavi as well.

MD Complete will be developed with Target to make sure prices are kept low.

These higher-end beauty brands also benefit from being sold at Target.

"Fekkai is a luxury brand and our presence in Target puts us in front of a broader audience who is eager to have the Fekkai experience," said the brand.

© 2015 Latin One. All rights reserved. Do not reproduce without permission.
  • Sign up to receive the lastest news from LATINONE
Close

Curiosidades

Real Time Analytics