Various health advocates have expressed their disappointment with the newest health campaign of Mexico City that features posters with topless celebrities.

According to Time, the posters featured popular women without wearing any top on - not even a bra. The only thing that covers their breasts is a banner with a Mexican message that says: "No les des la espalda, dale pecho." In English, it is translated as "Don't turn your back on them, give them your breast."

One of the health advocates who freely expressed her dismay over the ads is Regina Tames from GIRE, a reproductive rights group. Ms. Tames mentioned that the message somehow shows that "if you don't breast-feed, you are a bad mother and you are the one to blame."

WHO statistics emphasize that only 14% in Mexico breastfeed their children only for the first six months, making the country among the lowest rankers for breastfeeding rates in the Latin American region.

Other points raised in the complaints of other activists groups is the unrealistic portrayal of the women models used in it, states ABC News. Apart from the celebrity models having outstanding toned abs, they were also light skinned. Some of the models included in the controversial breastfeeding campaign ads include actresses Maribel Guardia, Camila Sodi and female boxer Mariana Juarez.

With the controversy behind Mexico's breastfeeding campaign growing, even one of the involved actresses Sodi, expressed on her Twitter account how she thought it was made in "bad taste."

The actress has since deleted her tweet and later on issued an official statement saying that she supports the cause of the campaign but was not conferred with for approval of the final design of the posters, Herald Sun wrote.

As for the update on the move to end the controversial breastfeeding campaign, the slogan is said to have been redone and the next set of ads may include the usual day to day moms instead of the famous female celebrities.

Mexico City health official launched a new campaign in May to boost image of nursing mothers https://t.co/23808XzKl9 pic.twitter.com/dOvyip7y9F

— ASH: Fredric Wertham (@fredric_wertham) May 26, 2014